The outcome of which is often “a medium term annual revenue increase of 7-10% and annual operating income increase of over 20%” (Harvard Business Review,
Dec 2021). Which is important, especially right now.
Our two collaborative Brand Vitalisation workshops (available for B2C and B2B brands) put you on the pathway to unlocking the greatest value in your brand by unearthing key insight and delivering actionable recommendations across our Brand Vitalisation spaces.
A regular review of your brand’s vitality is essential for keeping it relevant, distinctive, and optimised. Think of it as a health check designed to take the pulse of your brand and its outputs, as well as providing ideas that will make a positive difference to your comms right away.
Or simply complete the Business Growth Gap Analysis survey here and we’ll do the rest
To book your workshop get in touch with us here
The last couple of years has been a huge challenge for footwear brands, but with the category getting back to pre-Covid levels it was essential our positioning and campaign work were fit for purpose. The Creative Lab’s one-day collaborative workshop was a vital first step on that journey and has inspired us to new heights. Highly recommended.
Steve Rolls, Marketing Manager, Base London
1. Proposition
Focusing
Recommendations for how you can refine your core business proposition and create greater differentiation.
2. Audience
Insight
Identifying what truly matters to your target consumers and the real world context in which your brand exists.
3. Powered-Up
Messaging
Exploration of how to deliver a more own-able and consistent tone of voice, as well as creating sharper key selling messages.
4. Visual
Vitality
Auditing your brand identity and considering how to create more visual impact across your brand communications.
5. Communications Crafting
An examination of your current branded communications output and setting indicators for improvement in creativity and effectiveness.
Workshop B // Collaborative Deep Dive
Duration: Full day (e.g. 10am-4pm)
Location: Face-to-face
Cost: On request
Agency attendees: Head of Strategy, Exec Creative Director, Comms Director
Client attendees: Up to 8 (to include decision maker) – can be flexed to accommodate more people and additional inputs if necessary
Typical agenda:
2 weeks pre-workshop: Data gathering…
Client to complete Gap Analysis and provide detailed market orientation, including business objectives,
topline data where possible and key competitor info
(call or email)
1 week pre-workshop: Homework setting…
The Creative Lab sets themselves and each client attendee a simple, contextual task to present in the main workshop
During workshop: Collaborative insight development…
Present ‘homework’ to the group (30 minutes)
The Creative Lab to present detailed Gap Analysis findings, comms audit (messaging and visual impact) and initial prioritisation pathway (60 minutes)
Discussion and builds (60 minutes)
Collaborative deep-dive exercises for the 3 most pertinent vitalisation spaces (60 minutes each)
2 weeks post-workshop: Supply and present
an output digital document containing…
Detailed vitalisation Gap Analysis (with full
competitor audit)
Prioritisation pathway
Priority actionable recommendations for
3 vitalisation spaces
Workshop A // Rapid Impact Session
Duration: 90 minutes
Location: Video conference or face-to-face
Cost: Free of charge
Agency attendees: Head of Strategy, Comms Director
Client attendees: Up to 3 (to include decision maker where possible)
Typical agenda:
1 week pre-workshop: Data gathering…
Client to complete Gap Analysis and provide overview market orientation, including business objectives and topline data where possible (call or email)
During workshop: Collaborative insight development…
The Creative Lab to present summary Gap Analysis findings, comms audit and initial prioritisation pathway (30 minutes)
Discussion and builds (30 minutes)
Collaborative overview exercise on the most
pertinent vitalisation space (30 minutes)
1 week post-workshop: Supply of an output
digital document containing…
Your Brand Vitalisation Gap Analysis
Your initial prioritisation pathway
Priority actionable recommendation for
1 vitalisation space
Brand Growth Pathway
