1. Proposition
Focusing
Recommendations for how you can refine your core business proposition and create greater differentiation.
2. Audience
Insight
Identifying what truly matters to your target consumers and the real world context in which your brand exists.
3. Powered-Up
Messaging
Exploration of how to deliver a more own-able and consistent tone of voice, as well as creating sharper key selling messages.
4. Visual
Vitality
Auditing your brand identity and considering how to create more visual impact across your brand communications.
5. Communications Crafting
An examination of your current branded communications output and setting indicators for improvement in creativity and effectiveness.
A regular review of your wellness brand’s vitality is essential for keeping it relevant, distinctive and performing at its peak. Think of it as a fitness check designed to take the pulse of your brand and its outputs, as well as providing ideas that will make a positive difference right away.
Our two collaborative workshops put you on the road to unlocking the greatest value in your brand by unearthing key insight and delivering actionable recommendations.
Workshop A | Rapid Impact Session
Duration: 90 minutes
Location: Video conference or face-to-face
Cost: Free of charge
Agency attendees: Head of Strategy, Managing Director
Client attendees: Up to 3 (to include decision maker where possible)
Typical agenda:
1 week pre-workshop: Data gathering…
Client to complete Brand Performace Diagnostic survey and provide overview market orientation, including business objectives and topline data where possible (call or email)
During workshop: Collaborative insight development…
The Creative Lab to present summary Brand Performance Diagnostic findings, comms audit and initial prioritisation pathway (30 minutes)
Discussion and builds (30 minutes)
Collaborative overview exercise on the most
pertinent vitalisation space (30 minutes)
1 week post-workshop: Supply of an output
digital document containing…
Your Brand Performance Diagnostic
Your initial performance pathway
Priority actionable recommendation
Workshop B | Collaborative Deep Dive
Duration: Full day (e.g. 10am-4pm)
Location: Face-to-face
Cost: On request
Agency attendees: Head of Strategy, Exec Creative Director, Managing Director
Client attendees: Up to 8 (to include decision maker) – can be flexed to accommodate more people and additional inputs if necessary
Typical agenda:
2 weeks pre-workshop: Data gathering…
Client to complete Brand Performance Diagnostic survey and provide detailed market orientation, including business objectives, topline data where possible and key competitor info (call or email)
1 week pre-workshop: Homework setting…
The Creative Lab sets themselves and each client attendee a simple, contextual task to present in the main workshop
During workshop: Collaborative insight development…
Present ‘homework’ to the group (30 minutes)
The Creative Lab to present detailed Brand Performance Diagnostic findings, comms audit (messaging and visual impact) and initial performance pathway (60 minutes)
Discussion and builds (60 minutes)
Collaborative deep-dive exercises for the 3 most pertinent vitalisation spaces (60 minutes each)
2 weeks post-workshop: Supply and present
an output digital document containing…
Detailed Brand Performance Diagnostic
(with full competitor audit)
Prerformance pathway
Priority actionable recommendations
Or simply complete the Brand Health Check survey
and we’ll do the rest
To book your workshop get
in touch with us