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Bringing a different perspetive to female health and longevity.
Elizabeth Tindall is a brand and marketing communications strategist with over 25 years’ experience helping organisations understand consumers, sharpen their positioning and communicate more effectively. Alongside her professional career, she has developed an informed interest in female health and longevity – an interest she is now combining with her strategic experience to bring a distinctive perspective to consumer insight and brand positioning within the wellness space.
Her interest in female health and longevity was borne out of her own experience of menopause, alongside a growing sense of injustice at the historic lack of information, research and understanding around women’s health. What began as personal curiosity quickly became a deep interest in the subject – particularly in understanding how approaches to health and longevity can differ for women, and the emerging research around living healthier, happier lives for longer.
Drawing on more than two decades of strategy and research experience across a wide range of sectors, she combines an understanding of brands, communications and consumer behaviour with a genuine passion for female health and longevity.
She is particularly interested in how brands can turn complex science and emerging research into propositions and messaging that people can understand, trust and act upon.
Elizabeth adds a valuable audience and brand perspective to our advisory council, helping us see where wellness and longevity brands can better connect with female audiences, in particular. Her experience brings a sharp understanding of what makes emerging ideas relevant, credible and engaging to consumers – a valuable perspective in the rapidly evolving field of women’s wellness and longevity.
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