Safe Roads Challenge Rewarding the UK's Mindful Drivers 


We were appointed by Canadian road safety tech company, Medidas, to launch their successful North American rewards-based safe driver programme, Safe Roads Challenge, in the UK. Using insight developed from the application of behavioural science techniques, we completely refreshed their identity, web design and app, and are currently running a campaign to secure strategic alliances with road safety bodies and brands to join us on this important journey.


Check out the redesigned website here


We also developed B2B PR and social campaigns to support our brand outreach programme.

Follow ‘Safe Roads Challenge UK’ on Instagram here and on LinkedIn here



Capabilities: Brand Strategy  /  Visual Identity  /  Digital Design  /  Copywriting  /  Content   /  Social Media Strategy & Management  /  Partnership Marketing  /  Content


If you'd like to find out more about this campaign, don't hesitate to get in touch

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