Base London Stepping Boldly Forward



Base London is a classic British men’s footwear brand at an important crossroads. A perfect storm of Covid, an increasingly commoditised category, and a tired brand positioning has left it struggling to keep pace with its late 90s and 00s heyday. The market has changed, culture has changed, young men have changed. We created a refreshed and culturally vital personality, distinctive tone of voice, contemporary identity, and clear messaging platform, delivered through multiple channels with a confident swagger.

Capabilities: Brand Strategy  /  Branding & Design  /  Visual Identity  /  Advertising

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