Blend 2024 Festival Setting The Stage

Blend is a new creative festival in Barcelona that celebrates and promotes active collaboration across multi-disciplines. Our over-arching event positioning – For Creatives, By Creatives – set a high bar for our task of creating a brand expression that would resonate across multiple touchpoints and establish the event as a highlight in the calendar of the global creative community.

We devised, created and delivered a full suite of comms outputs, covering both on and offline spaces. These included a four-month, content-rich social media campaign – spotlighting event speakers and announcing key partners (including ourselves!) – a reimagined website offering a seamless user experience, and digital ad executions showcasing the festival’s innovative ethos. Offline, our festival posters could be found all over the city while our onsite branding assets completed the experience. The striking entrance graphics and impactful opening film created an immersive and cohesive experience that set the stage perfectly for creative collaboration.

We delivered a hugely successful inaugural event with high engagement, registration and attendance that exceeded targets by over 70%.

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Capabilities: Brand Strategy / Branding Identity / Branded Content / Digital Design / Brand Experience

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